TUI ground transportation
Case study: How TUI replans millions of transfers in minutes.
Transfers — shared transportation between airports and hotels, cruises, and excursions — form the first and last impressions of a vacation.
Mobi’s Optimization Platform transformed TUI Musement’s global transfer operations, going from manual, hours-long workflows to automated, AI-assisted planning in real time. And years after launch, the platform is still delivering value.
Global scale, local complexity
32M+
passengers annually
27K+
vehicle options from different suppliers around the globe
30+
operational & commercial constraints, configured by destination
Powering 40+ destinations
The challenge
Flights are all too frequently delayed or canceled, and these constantly shifting schedules made manual plans brittle and expensive. TUI needed resilient operations that adapt instantly while honoring service standards and local rules.
The solution
With Mobi’s Optimization Platform, tasks that once required hours of manual effort are now automated and continuous:
• Cost optimization when grouping bookings, scheduling trips, and selecting appropriate vehicles
• Real-time plan updates for flight delays or other disruptions
• Replanning that respects fleet details, physical infrastructure, regulatory requirements, and passenger experience goals
Proven results
Fast planning
2 minutes
to plan what once took 14 hours
Cost saving
20%+
with optimization and data‑driven rule adjustments
Increased automation
to 90%
from 20%
“We’ve really loved working with Mobi… we very quickly built products that have completely changed a very traditional and very complex part of the business.”
— Chris Carmichael, Head of Corporate Innovation, TUI Musement
Continuous value growth
4 years post‑launch TUI realized an additional 1–3% load‑factor improvement across destinations, driving incremental cost savings and efficiency in their network.
Insights: find bottlenecks limiting profit or growth
Simulation: quantify KPIs as if the change had been applied in the past
Implementation: deploy approved improvements to production
Growth: sustained gains that stack over time
Have a complex problem?
Let’s collaborate.
If you’re looking to transform your business like TUI did, Mobi can help you optimize your planning process.